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The New Face of Entrepreneurship.

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About Women in Business New Brunswick

Are you a woman business owner or entrepreneur who would like to expand your business? Would you like to have extremely valuable resources on business, training and networking opportunities and access to funding? If so, you came to the right place. This site will provide you with tools you need to succeed. This site has been created and is managed by the Women in Business Initiative - NB with the NB Association of CBDCs.

The Women in Business Initiative - NB offers services to women in business thanks to the financial support of the Atlantic Canada Opportunities Agency.  There are four development officers who work specifically with women business owners in the community. They provide one-on-one support to women living in both rural and urban areas.

Our dynamic team of development officers are highly trained to effectively present women entrepreneurs, such as yourself, with valuable information and networking opportunities for enhancing your business planning and growth. Women in Business Initiative - NB is the expert resource of choice for the advancement of women entrepreneurs. Women are the New Face of Entrepreneurship and a thriving force in New Brunswick’s economy.

For more information about the products and services offered by NBACBDC to women business owners and entrepreneurs, please visit the following site:

New Brunswick Association of CBDCs

The Women in Business Initiative - New Brunswick Website is made possible through funding from the Atlantic Canada Opportunities Agency’s Women in Business Initiative program.

> Click here to download the Women in Business Factsheet


Our Team


Line Doiron, Executive Director - New Brunswick Association of CBDCs

Line Doiron brings her passion for economic development, her commitment to the advancement of rural communities along with her ability to listen to the needs of others while developing long lasting relationships to her role as Executive Director of the NB Association of CBDCs.

An honours graduate in the top three percentile from Université de Moncton with a degree in Business Administration, Line spent six months working in in...

Line Doiron brings her passion for economic development, her commitment to the advancement of rural communities along with her ability to listen to the needs of others while developing long lasting relationships to her role as Executive Director of the NB Association of CBDCs.

An honours graduate in the top three percentile from Université de Moncton with a degree in Business Administration, Line spent six months working in international trade, before joining the CBDC community. She began as a project coordinator and her vast knowledge and expertise was quickly noticed which made her a fitting candidate for her position as executive director.

Among Line’s many roles, she ensures that the strategic objectives of the Association are met; she provides guidance and support to her personnel, works with her members, provincial and federal government organizations and other economic development agencies to help promote strong and vital rural communities in New Brunswick.

Line’s commitment to grass roots organizations is also shown through her community involvement. She is the president of a committee that assists those in low-rental apartments. Moreover, she is a newly appointed board member of Foundation Communautaire Péninsule acadienne, an organization that is responsible for the collection of funds which are collected and distributed to charitable organizations in the region.

Furthermore, Line is the vice-president for the Péninsule acadienne’s major fundraising campaign to support Théâtre populaire d’Acadie. In her formative years, while many youth participated in sports and musical endeavours, Line found solace in theatre and performing, having starred in productions and attended many summer camps. This is evident today in her public speaking abilities in both official languages. Line’s sense of charity, her energy and passion for the advancement of rural communities is truly inspirational.
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Audrey Poitras, Development Officer (Northwest Region)

Audrey Poitras is the dynamic development officer for the Northwest region for the Women in Business Initiative with the NB Association of CBDCs. She enjoys meeting with various entrepreneurs through her role and is amazed to see women excel in so many fields, even those that are traditionally male-dominated.

Many of the women Audrey works with on a regular basis are also community leaders and it is a pleasure for her to re...

Audrey Poitras is the dynamic development officer for the Northwest region for the Women in Business Initiative with the NB Association of CBDCs. She enjoys meeting with various entrepreneurs through her role and is amazed to see women excel in so many fields, even those that are traditionally male-dominated.

Many of the women Audrey works with on a regular basis are also community leaders and it is a pleasure for her to recognize them through galas she hosts in her region. Audrey is proud of the Grand Falls and Regions Woman Entrepreneur of the Year Gala which she co-hosted with the Women in Business Network, she helped create.

Audrey always adds a personalized touch to each award ceremony and goes the extra mile to ensure that women entrepreneurs feel valued. Audrey finds it rewarding to see how the services, professional training through consultants in particular, benefit her clients. 

Carole Michaud of CAJMO Comfort Inc. said of Audrey, “Audrey has been a great asset to my business. She always advises me and she helps me grow. I have known Audrey for more than six years and with her help, I was able to increase my knowledge, create new business deals and much more.  Either through training seminars and networking, she has the ability to bring all of us business women together. ”

Audrey has a Bachelor of Business Administration through Université de Moncton and pursued continuous training throughout the years. She is an internationally certified Small Business Counsellor through Acadia University.

Audrey has been a part of the CBDC community since 1990, first as a Coordinator through their SEB and SEED Loan Programs. In 2003, she embarked on her new role as development officer working with women in business. She brings her passion for event planning and counselling to the Association and is a valuable asset. Her energy and enthusiasm are contagious and clients and co-workers find her a pleasure to work with.

In her spare time, she enjoys spending time with family (She is the proud mother of two beautiful girls), swimming and reading.
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Sarah Corey Hollohan, Coordinator & Development Officer (Southwest and Saint John Regions)

In her position as a coordinator and development officer for the Women in Business Initiative (WBI) with the New Brunswick Association of CBDCs, Sarah works with women entrepreneurs that are either starting or expanding their business. She enjoys seeing these owners triumph through difficulties and succeed. She provides one-on-one counselling with aspiring or existing women entrepreneurs, liaises with female entrepreneurs with the goal of growin...

In her position as a coordinator and development officer for the Women in Business Initiative (WBI) with the New Brunswick Association of CBDCs, Sarah works with women entrepreneurs that are either starting or expanding their business. She enjoys seeing these owners triumph through difficulties and succeed. She provides one-on-one counselling with aspiring or existing women entrepreneurs, liaises with female entrepreneurs with the goal of growing their business, arranges group training session for clients, provides entrepreneurs with information regarding start up, financing and other available programs, and offers counselling sessions, professional development, business skills development and other opportunities to take their business to the next level. As a coordinator, she engages in activities and projects on behalf of WBI on a provincial, Atlantic and national level that have been identified as being a pivotal growth opportunity for women entrepreneurs.

Some of Sarah’s beneficial qualities that she brings to her position are as follows: Quick-witted communicator, collaborator with relational business skills, efficient problem-solver, top level organizer, and the ability to take the initiative to get first-rate results.
Sarah has experience in sales and event planning, curriculum and program development, building and managing partnerships, project management and strategic planning, target marketing to name some of her many assets.

A passionate student, Sarah holds a Bachelor of Business Administration (BBA) from University of New Brunswick with a concentration in human resources, e-commerce and trade. She brings a vast array of knowledge through past work experience for CBDC Southwest by administering many business loan programs, and continues to stay up to date on new and emerging trends that can help Small Business Owners.
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Julie Pinette, Development Officer (Northeast Region)

Julie Pinette has long been a part of the CBDC family; having served as Customer Service Agent for CBDC Chaleur, Project Coordinator for the NB Association of CBDCs and as Acting Executive Director of the Association. Before taking on the position of Acting Executive Director, Julie served on the board of directors for CBDC Chaleur and was instrumental on their marketing committee. She now looks forward to the exciting and rewarding role of Deve...

Julie Pinette has long been a part of the CBDC family; having served as Customer Service Agent for CBDC Chaleur, Project Coordinator for the NB Association of CBDCs and as Acting Executive Director of the Association. Before taking on the position of Acting Executive Director, Julie served on the board of directors for CBDC Chaleur and was instrumental on their marketing committee. She now looks forward to the exciting and rewarding role of Development Officer, Northeast region for the Women in Business Initiative.

Julie brings a variety of experience to the position. She obtained her college diploma in Business Technology: Business and E-Commerce from CCNB Bathurst Campus in 2006. She then launched her career serving as an administrative assistant at Service Financier Michel Lévesque. Julie also worked as a collection agent and provided administrative support for NB Housing and Social Development. Furthermore, Julie served as communications agent for the Fédération d’alphabétisation du Nouveau-Brunswick.

This dynamic and multi-talented individual is skilled in various business facets from marketing to financial management. Some of her accomplishments include implementing standardized practices for the 10 CBDC offices in New Brunswick, preparing personal investment reports for clients, creating a variety of communication materials and submitting funding requests for special projects.

Furthermore, as an expert event planner, Julie has coordinated and managed the nomination process for both the Young Entrepreneur and Women Entrepreneur awards as well as organized the Provincial Gala with over 150 people in attendance.

Energetic, extrovert, flexible and determined are characteristics to describe Julie. She loves challenges and adventure and enjoys going on tropical vacations to foreign destinations.
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Kim Landry, Development Officer (Southeast Region)

Kim Landry brings a unique combination of entrepreneurship and economic development, along with event planning, sales and marketing to the role of Development Officer, for Women in Business Initiative in the Southeas...

Kim Landry brings a unique combination of entrepreneurship and economic development, along with event planning, sales and marketing to the role of Development Officer, for Women in Business Initiative in the Southeast region.

Before embarking on this new journey, she was employed as the Youth Entrepreneurship Development Officer for Enterprise South East. For five years, she coached young entrepreneurs with business start-ups, promoted entrepreneurship as a career choice and forged strong community partnerships. Some of her achievements include facilitating over 60 workshops on entrepreneurship and business plan development, assisting up to 25 business start-ups and consulting over 250 youths interested in entrepreneurship as a career.

Kim graduated in 2004 with a diploma in Marketing Co-op from CCNB Dieppe. Upon graduation, she took a year contract as an Employment Liaison Officer in a joint initiative between Enterprise Greater Moncton and CCNB Dieppe Campus. She was responsible for assisting graduates secure employment and liaised between students and employers.

Following her contract, she spent four years living and working in Montreal. She was employed as an Event Coordinator for Livingston Event Logistics in Montreal, where she coordinated services offered to the US and overseas companies attending tradeshows in Canada and sold customs and transportation services. She then took on a position as an Inside Sales Representative for Omnitrans, where she mastered her skills of cold calling clients and lead generation.

Kim is described by her peers as eager to learn, open-minded and always willing to go the extra mile in order to strive for excellence. She is an outstanding communicator, a team player with strong interpersonal skills and able to build supportive relationships.

Always eager to give back, Kim currently serves on the “déjeuner causerie” committee for the “ le Conseil économique du N.-B. Inc.” and served on the board of directors as the secretary for Place aux compétences (PAC), in Shediac from 2010 until 2014.

In her spare time, Kim enjoys traveling, camping, cycling, watching movies and spending time with family and friends.

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Martine Mallet, Marketing and Social Media Assistant - New Brunswick Association of CBDCs

Efficient, creative and extroverted, Martine Mallet brings a fresh perspective and a passion for quality service to her role as Marketing and Social Media Assistant to the NB Association of CBDCs.

In this fast-paced position since March of 2014, Martine is responsible for the upkeep and management of the NB Association of CBDCs and Women in Business NB Websites and Facebook page. She shares helpful “Hints and Tips” on a r...

Efficient, creative and extroverted, Martine Mallet brings a fresh perspective and a passion for quality service to her role as Marketing and Social Media Assistant to the NB Association of CBDCs.

In this fast-paced position since March of 2014, Martine is responsible for the upkeep and management of the NB Association of CBDCs and Women in Business NB Websites and Facebook page. She shares helpful “Hints and Tips” on a regular basis and also coordinates the writing and translation of success stories for women entrepreneurs and promotes them on the Web and through the use of social media. In fact, Martine helped grow the NB Association of CBDCs - Women in Business NB Facebook page to over 1000 likes.

A life-long learner, Martine is constantly seeking personal and professional development opportunities. She recently completed a social media management training with a professional and well known marketing firm in the industry for several years. Martine looks forward to acquiring additional training and certification that will enable her to stay up to date on industry trends and to share her knowledge with her colleagues and clients across the province.

Originally from Paquetville, Martine lives with her boyfriend and their two children in Tracadie. In her spare time, Martine enjoys family-oriented activities such as baking, horseback riding and going to the cinema.

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Upcoming Events show all
Date Event Name Region

2017/09/07 Startup Canada Awards | Atlantic Southwest

"Although financials are a dry topic, the workshop leader, Ron, was able to engage the participants through feedback and working through exercises to understand the concepts. A great one-day seminar, packed full of useful information for anyone."
- Karen Grant


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The Women in Business New Brunswick Website is made possible through a financial contribution from Atlantic Canada Opportunities Agency.