Women in Business New Brunswick Français
The New Face of Entrepreneurship.

Hints and Tips | Monitoring and Measuring your Social Media Success

Home | Hints and Tips | Monitoring and Measuring your Social Media Success

Monitoring and Measuring your Social Media Success


Here are best practices for monitoring social media.

1. Create a monitoring routine – First, create a social media monitoring routine. It will be executed by the person or people you designated in your social media action plan, described in the "Getting started" section. Step one: Every day, check your social media pages for new comments and other contributions from readers. Engage with your followers as appropriate – thanking people for contributions, answering questions and addressing customer concerns. Also take note of feedback; this can be important business intelligence.

The next step in your monitoring routine should be a search of other social media sites for content relevant to your business. You can do this daily or several times per week, depending on the volume of relevant material you’re finding. Look for mentions of your company, brands and products; consumer questions and complaints; candidates for job openings; content to share in your social media posts; and industry news.

2. Automate your monitoring – Automate your searches to save time. Paid and free services are available to help you do this. Free monitoring services include TweetDeck, Topsy and Social Mention.

3. Check consumer review sites – If they’re going on a trip or buying a car, the first thing most consumers do these days is consult a consumer review site. Sites, such as TripAdvisor and Yelp, are one of the key ways social media has changed consumer behaviour.

4. Create a reputation management checklist – Most mentions of your business in social media are likely to be positive or basic product questions. When you see such mentions, respond promptly, beginning with a thank you. Deepen your relationship by taking the time to give a full answer, and perhaps offer a link to a useful article or web resource. This will build trust and encourage others to make contributions. Also, invite the person to subscribe to your social media pages and visit your website for more information.

Upcoming Events show all
Date Event Name Region

2018/01/22 Board Effectiveness for Women (Part 1 & 2, Moncton) Southeast

2018/01/24 Board Effectiveness for Women (Fredericton) Southwest

2018/01/30 Introduction to Boards for Women (Saint-Andrews) Southwest

2018/01/31 Board Effectiveness for Women (Saint-John) Southwest

"I would like to thank you for picking Ben's Clothing for the retail consulting makeover.  I very much enjoyed talking to Barbara.  She has wonderful insites on what to do to refresh my store.  I was extremly excited of the ideas put together thats in my budget for now and also in the near future.
The 1st part of the seminar, had opened my eyes to the reality of my challenges and concerns, statistics, operating cost and marketing which is a huge part that can not be ignored. It's a must to have a list of issues to know it and control it.  This is a large part of my battles that I face but placed them in the back burner. 
When Barbara came into my store I wasn't sure what to expect because in the seminar she was leaning towards makeovers for a new store or toronto style store.  I had no idea that a little bit of paint in a different color will bring out what I want to promote.  She had alot of new ideas that are in the budget and I'm going to make it happen!
Thank you again for filling me in with the seminars that are offered.  I'm always willing to get informed and always moving forward."

- Hazel McLean

About Us | Networks | Training & Events | Success Stories | Contact Us | Privacy Policy | Français
The Women in Business New Brunswick Website is made possible through a financial contribution from Atlantic Canada Opportunities Agency.