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Hints and Tips | Measuring your results


Home | Hints and Tips | Measuring your results

Measuring your results

 

1. Online traffic – This is the simplest metric for measuring your results. Get traffic data on your social media efforts using free tools available on most social sites and blogging platforms. You can also use the free Google Analytics tool (google.com/analytics) to get detailed data traffic to your website from your various social media sites.

2. Return on investment – Determining your return on social media efforts can be difficult because it may be hard to establish what role they played in each customer’s decision to purchase. However, you can still try to get an indication of your return in a couple of ways.

3. Sales lead generation – The key for this metric is to track the source of your leads. If the source isn’t clear, ask how the person found you.

4. Customer service – Calculate how much you’re spending on customer service, then determine your daily cost per issue resolved. Track this figure for your social media sites versus your other channels, such as phone, email and web support. Also factor in peer-resolved issues in social media discussion forums that didn’t need in-house attention.




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2017/09/07 Startup Canada Awards | Atlantic Southwest

“We continue to be a huge success, what a pipeline we have created with getting together and exchanging our views, thoughts and goals.  We continue to have a list of names asking to be added to our distribution list and this shows the strength we have in our communities.  I enjoy the time we spend together exchanging ideas and hopes that we can make a difference one woman at a time.”
- Deirdre Rideout


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