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Hints and Tips | Online design basics

Home | Hints and Tips | Online design basics

Online design basics

It’s important for your website and social media pages to reflect your company’s goals and image. Here are some design basics that are critical to a good visitor experience.

  • Prominently feature a clear, succinct description of your business, including whatever makes it stand out from the competition.
  • Use powerful graphics that have visual impact but aren’t overly busy or distracting.
  • Be sure your contact information and logo are prominently displayed on each webpage.
  • Feature a clear call to action that pushes visitors toward your goals – for example, "Shop Now" or "Sign Up for Our Newsletter."
  • Ensure the navigation is simple and consistent throughout the site. A rule of thumb is that visitors should be able to acces any page with no more than three clicks from the home page.
  • Be sure your site gives visitors a sense of security and professionalism, especially if you want to sell products online.
  • Make sure your site displays prominent links to your social media properties and company blog.
  • Avoid using music or video that automatically plays when visitor arrives. These can be irritating and may make your site inaccessible to visitors with limited bandwidth or mobile devices.
  • Be sure your website can be easily viewed on a smart phone or tablet.


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