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Hints and Tips | Online design basics

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Online design basics

It’s important for your website and social media pages to reflect your company’s goals and image. Here are some design basics that are critical to a good visitor experience.

  • Prominently feature a clear, succinct description of your business, including whatever makes it stand out from the competition.
  • Use powerful graphics that have visual impact but aren’t overly busy or distracting.
  • Be sure your contact information and logo are prominently displayed on each webpage.
  • Feature a clear call to action that pushes visitors toward your goals – for example, "Shop Now" or "Sign Up for Our Newsletter."
  • Ensure the navigation is simple and consistent throughout the site. A rule of thumb is that visitors should be able to acces any page with no more than three clicks from the home page.
  • Be sure your site gives visitors a sense of security and professionalism, especially if you want to sell products online.
  • Make sure your site displays prominent links to your social media properties and company blog.
  • Avoid using music or video that automatically plays when visitor arrives. These can be irritating and may make your site inaccessible to visitors with limited bandwidth or mobile devices.
  • Be sure your website can be easily viewed on a smart phone or tablet.


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"I would like to thank you for picking Ben's Clothing for the retail consulting makeover.  I very much enjoyed talking to Barbara.  She has wonderful insites on what to do to refresh my store.  I was extremly excited of the ideas put together thats in my budget for now and also in the near future.
The 1st part of the seminar, had opened my eyes to the reality of my challenges and concerns, statistics, operating cost and marketing which is a huge part that can not be ignored. It's a must to have a list of issues to know it and control it.  This is a large part of my battles that I face but placed them in the back burner. 
When Barbara came into my store I wasn't sure what to expect because in the seminar she was leaning towards makeovers for a new store or toronto style store.  I had no idea that a little bit of paint in a different color will bring out what I want to promote.  She had alot of new ideas that are in the budget and I'm going to make it happen!
Thank you again for filling me in with the seminars that are offered.  I'm always willing to get informed and always moving forward."

- Hazel McLean

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