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Heartbreak Boutique

Classic, Quirky and Timeless Fashion for Everyone

Located in Saint John, Heartbreak Boutique offers clients a mix of classic and quirky styles with modern and fun twists. Owner Pam Wheaton aspires to create an environment for everyone regardless of his or her size, shape, gender and ethnicity. Her ultimate goal is for everyone to feel safe and beautiful.

This entrepreneur went into business for herself because fulfilment in her day-to-day work life was more important than a steady nine to five job. She also always had a love of out of the ordinary fashion, which was unavailable in the region at the time. She saw a niche market that was not serviced and seized the opportunity to launch her boutique.

Heartbreak Boutique has been in operation for over five and a half years and currently employees one part-time employee. Long term, Pam would like to build her business to the point where she can have a few more employees. She would also like to create a small in-store line of clothing as well as open a second location elsewhere in New Brunswick.

If she could offer advice to aspiring entrepreneurs, "Use all the resources that are available to you - including other business people -, you would be surprised how generous they are with sharing information, success, tips and failures!"
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