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Client Driven Approach to Business Based on Honesty, Integrity and Respect

For over twenty years, Elizabeth Arseneau has been offering the population of Northern New Brunswick quality audiology services. She uses a personalized and client-driven approach based on honesty, integrity and respect.

Originally from Bathurst, Elizabeth had aspirations of becoming a teacher but when she found that there were no career opportunities in her hometown, and because she deeply wanted to return to her place of birth, she changed career paths and became an audiologist.

She worked for ten years in the hospital sector but was looking for advancement opportunities, which were not available in that environment. So, in 1992, this dynamic individual opened E. Arseneau Audiologiste Inc.  in Bathurst.

Facing many challenges such as difficulty to obtain financing, and working in a male-dominated industry, this savvy entrepreneur worked two years without taking a salary and performed all aspects of the business by herself. She eventually expanded and now has seven employees in her Bathurst, Caraquet and Tracadie-Sheila locations.

For Elizabeth, being a woman entrepreneur means having a desire to move forward and not being intimidated by obstacles that may seem impossible to overcome. It means having a vision and confidence in yourself, your project and your team.  Her biggest challenge, like many entrepreneurs, is work-life balance. She is proud to have started this phenomenal business from scratch.

Her role model is not a business owner or an entrepreneur but a person who has been a source of inspiration and who influenced the wonderful woman she would become: her father. A widow at 40, he devoted his life to his five children and instilled values such as honesty, respect and the importance of hard work.

If she could give advice to aspiring entrepreneurs, she would say: “Discover your strengths and capitalise on them. Entrepreneurship is not as easy as it appears to be, you must work tirelessly and, most of all, don’t forget where you came from; that is the key to success!”

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"I would like to thank you for picking Ben's Clothing for the retail consulting makeover.  I very much enjoyed talking to Barbara.  She has wonderful insites on what to do to refresh my store.  I was extremly excited of the ideas put together thats in my budget for now and also in the near future.
 
The 1st part of the seminar, had opened my eyes to the reality of my challenges and concerns, statistics, operating cost and marketing which is a huge part that can not be ignored. It's a must to have a list of issues to know it and control it.  This is a large part of my battles that I face but placed them in the back burner. 
 
When Barbara came into my store I wasn't sure what to expect because in the seminar she was leaning towards makeovers for a new store or toronto style store.  I had no idea that a little bit of paint in a different color will bring out what I want to promote.  She had alot of new ideas that are in the budget and I'm going to make it happen!
 
Thank you again for filling me in with the seminars that are offered.  I'm always willing to get informed and always moving forward."

- Hazel McLean


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