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Success Stories | Client Driven Approach to Business Based on Honesty, Integrity and Respect


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Client Driven Approach to Business Based on Honesty, Integrity and Respect

For over twenty years, Elizabeth Arseneau has been offering the population of Northern New Brunswick quality audiology services. She uses a personalized and client-driven approach based on honesty, integrity and respect.

Originally from Bathurst, Elizabeth had aspirations of becoming a teacher but when she found that there were no career opportunities in her hometown, and because she deeply wanted to return to her place of birth, she changed career paths and became an audiologist.

She worked for ten years in the hospital sector but was looking for advancement opportunities, which were not available in that environment. So, in 1992, this dynamic individual opened E. Arseneau Audiologiste Inc.  in Bathurst.

Facing many challenges such as difficulty to obtain financing, and working in a male-dominated industry, this savvy entrepreneur worked two years without taking a salary and performed all aspects of the business by herself. She eventually expanded and now has seven employees in her Bathurst, Caraquet and Tracadie-Sheila locations.

For Elizabeth, being a woman entrepreneur means having a desire to move forward and not being intimidated by obstacles that may seem impossible to overcome. It means having a vision and confidence in yourself, your project and your team.  Her biggest challenge, like many entrepreneurs, is work-life balance. She is proud to have started this phenomenal business from scratch.

Her role model is not a business owner or an entrepreneur but a person who has been a source of inspiration and who influenced the wonderful woman she would become: her father. A widow at 40, he devoted his life to his five children and instilled values such as honesty, respect and the importance of hard work.

If she could give advice to aspiring entrepreneurs, she would say: “Discover your strengths and capitalise on them. Entrepreneurship is not as easy as it appears to be, you must work tirelessly and, most of all, don’t forget where you came from; that is the key to success!”

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