Export requires preparation and many factors must be considered before launching. The key is to analyze whether you are export-ready so you can address the many challenges in preparation for this expansion of your market.
Q: What are your greatest achievements? KM:I would say marking our 40th year in business despite many serious setbacks (a plant fire in the mid-1990s, several economic downturns, and the death of company founder in 1999).
The development of a “game changer” ambulance design that has been embraced by Canadian and U.S. buyers due to its lightweight and spacious design that provides a very safe and operationally cost-efficient product. Ambulance innovation in the U.S. has been stagnant for more than 30 years. Our products are recognized as market disruptors.
I have been fortunate to work in international export for many years. This career has allowed me to meet many people and discover the world.
By tapping into international markets, you will increase the sales volume of your company, therefore making your business profitable. Exporting also limits your risk in the event of a market loss or recession.