A vision is the capacity to have a clear image of one’s goals and desired results. A vision indicates where the organization wants to go. It must be bold, represent a dream the organization is trying to fulfill and must be a prediction of what the future could look like for the organization, its clients and the community.

Vision for Women in Business NB:

Women leading businesses are forming a proactive, empowered and vibrant community strengthening the economy of New Brunswick


A mission is the means the organization will use to achieve its vision. It represents the organization’s raison d’être. The mission explains what the organization wishes others will remember about its mandate.

Mission of Women in Business NB:

Women in Business NB is assisting current and aspiring women entrepreneurs in reaching their full potential as business owners by delivering quality, innovative and inclusive counseling and services