Even if you have already started selling abroad, an export plan will help you better identify your target markets, objectives, resources needed and your expected results. Your plan is always evolving and will have to be updated on a regular basis.

It is similar to your business plan and highlights the following themes.

The Description of Your Company

Briefly describe your company and your products or services, as well as their added value for the target clientele.

Market Study

From the information gathered at the prospecting stage, describing the regulatory framework in your target market and the characteristics of your customers and competitors will influence your strategic decisions.

Growth Objectives

How do you see the results of your project in the short and medium term? Write down your goals for the next few years in terms of revenue and market share.

The Market Penetration Strategy

How will your products be marketed, transported and distributed? Will you need to travel abroad, participate in events, open a new facility, and use experts?

The Implementation Plan

Most of your company's management functions will be affected by your export project, such as: finance, legal affairs, production, supply, human resources, marketing. Develop a tactic for each of these areas along with a timeline for implementation and budget.


BDC: Going international is a powerful way to grow your business. But what works for your company here in Canada may not work in another market. An export plan details how to expand in a new market:


Export Development Canada (EDC):
Provides helpful information on your export journey.