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About the project
The W-Power project aims for equal growth propelled by an increase in women's contributions to regional economies in sparsely populated Northern and Arctic communities. Women leaving the North is one of the main challenges facing the participating countries and regions (Finland, Sweden, Ireland, Scotland, Iceland and New Brunswick). This project makes a real difference by providing rural businesses with transnational learning and capacity-building opportunities, in addition to developing new business concepts and support mechanisms. W-Power also creates new start-ups, helps start-ups take the next step towards maturity and supports the growth phase of existing small and medium-sized enterprises.

Women in Business New Brunswick (WBNB) and the Collège communautaire du Nouveau-Brunswick (CCNB) joined the European-based W-Power project as associate partners in June 2019. In this regard, the project seeks to promote female entrepreneurship, share best practices, build bridges between businesswomen facing similar challenges, develop and share tools and compare models to help female entrepreneurs start and grow their own businesses.


New Brunswick chapter
Whether it is the exodus of young people, aging populations, migration to urban centres or labour shortages, New Brunswick's women entrepreneurs face many of the same challenges found in Northern and Arctic regions of participating European countries.

In 2020, Women in Business New Brunswick (WBNB) facilitated five peer-to-peer initiatives involving women entrepreneurs from New Brunswick and participating countries in the tourism, fashion, textile, jewelry and cosmetics sectors.

Other project highlights have included creating an innovation platform, promoting New Brunswick business's products and services in Europe and fostering a better understanding of barriers holding back women entrepreneurs in rural areas.

To learn more about W-Power


Katherine Lanteigne
Director, Women in Business New Brunswick
Phone: (506) 546-2704
Email: katherine.lanteigne@wbnb-fanb.ca