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by: Women in Business of NB
Training
10h00am
Online

Ecommerce Series

August 30 and September 8.

English sessions.

There will be two online sessions for the eCommerce Series. In the first session, we’ll help participants create their vision for eCommerce, learn the differences between eCommerce platforms vs. marketplaces, and understand the anatomy of great online stores.

Participants in this workshop will:

• Understand that fundamentals of the eCommerce Customer Loop™

• Use The Project Composer™ tool to create a vision for eCommerce and outline any challenges, fears, and obstacles they may have

• Learn the differences between an eCommerce Platform vs. Marketplaces and use a tool to understand what’s a better fit (The Sell Planning Matrix™)

• Understand the anatomy of a strong eCommerce website and product listing

• Receive tips and best practices for getting started with eCommerce

In the second session, we'll help participants set a vision for the eCommerce growth, breakdown the customer journey, and understand how to adopt the growth mindset.

Participants in this workshop will:

• Understand the fundamentals of the eCommerce Customer Loop™

• Use the Project Composer™ tool to create a vision for eCommerce and outline any challenges, fears, and obstacles they may have

• Break down the standard customer journey and learn ways to apply different strategies and analytics

• Discuss the different moves that can be made when growing an online store. The Digital Growth Canvas™ will be provided to facilitate this discussion

• Learn how to adopt a growth mindset to your business


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