Ready to level up your marketing? Our Marketing 2.0 (English Cohort) starts January 14, 2027 - an 7-week journey to help you build confidence, clarity, and content that actually works for your business.
Facilitator Erica Waddell will guide you through 7 weeks of practical, confidence-building marketing skills. Spots are limited! Register before December 20th, 2026.
7-week structure:
- Weeks 1, 2, 4, 5, 7 – Interactive learning sessions (2 hours each).
- Weeks 3 & 6 – Optional drop-in hours for peer collaboration, reflection, and workbook time
Program Content – English cohort:
- Session 1 - Build Your Content Foundation - Thursday January 14th, 2027, 9:30-11:30 a.m.
- Session 2 - Create Content That Converts - Thursday January 21st, 2027, 9:30-11:30 a.m.
- Drop-in Session - Thursday January 28th, 2027, 9:30-11:30 a.m.(These are optional sessions in the weeks between teaching sessions. Participants bring the homework, workbook questions and their own accounts to get unstuck. When it helps, questions get worked through on screen.)
- Session 3 – AI and Content Creation at Scale - Thursday February 4th, 2027, 9:30-11:30 a.m.
- Session 4 – Website and Email Marketing - Thursday February 11th, 2027, 9:30-11:30 a.m.
- Drop-in Session - Thursday February 18th, 2027, 9:30-11:30 a.m.(These are optional sessions in the weeks between teaching sessions, with length and exact weeks set along with the dates. Participants bring the homework, workbook questions and their own accounts to get unstuck. When it helps, questions get worked through on screen.)
- Session 5 – Measure and Improve - Thursday February 25th, 2027, 9:30-11:30 a.m.
**Please note that none of the sessions will be recorded. Participation in the program requires a commitment to attend all sessions facilitated by the consultant.**
Post Road Marketing – Erica Waddell
"You're showing up on social media but you're not sure why it's working—or if it's working at all. You post when you remember, second-guess what to say, and wonder if you're wasting time on the wrong platforms. What you need is a simple, manageable plan that actually makes sense for your business.
Erica Waddell is a brand messaging expert who's been helping businesses with social media since 2014. She cuts through the noise and helps business owners get clear on why they're using social media, how to use it as a real business tool, and how to create a weekly rhythm they can actually keep. Erica teaches you to stop overthinking and start showing up with purpose—so social media finally works for you, not against you."
Special features:
- Workbook for structured implementation.
- Peer feedback sessions and drop-in reflection weeks.
- Live demonstrations and practical exercises.
- Supportive, community-based learning atmosphere.
Deadline to register: Sunday December 20th, 2026, or earlier if the program reaches full capacity.
Registrants will receive all course-related communications from Isabelle Arseneau ([email protected]), Project Coordinator at Women in Business NB.
