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Beth Crowell resides in the Fredericton area and is the owner and Chief Executive Officer of Mayday Group Inc. founded in 1993. In 2010, she opened her second company called Swagshop.ca where she also operates as Owner and CEO. Beth is very involved in her community; she is a member and sits on the executive board of the Fredericton & Area Women & Business Network and currently sits on the board of directors of the Oromocto Chamber of Commerce. In 2017, she won both the Fredericton Chamber of Commerce "Business Person of the Year" award and the CBDC Southwest “Women Entrepreneur of the Year” award. Her skill sets include strategic planning, entrepreneurship and marketing.